Many people (myself included) have always wondered what the story behind the game server is, and how they operate with so many players from different parts of the world. Game servers have come a long way. They have gone through a lot of changes over the years, and to be honest the tech behind this is extremely impressive.
Dedicated game server hosting is the place where online gaming started. Those days, the online gamers used to play on the internet by hosting the games in their standard home machines. First of all, the player had to buy the game of their choice then create a server that was supposed to be hosted and also played at home. All these happened simultaneously in the standard home PC through a dedicated server application that is similar to the one used today.
However, the home computers of users had low speeds and technical specs, and this would put a lot of stress on the machines, leading to poor server performance and gameplay. The internet providers decided to offer better and higher connections like faster broadband and even more bandwidth so that the gamers could keep up with server load, but this didn’t help a lot. This is because the data that was required for computerization was too much for the average home computer to handle comfortably and plus Australian ISP’s are among the worst performing in any developed nation.
During these first stages in online gaming, all the home computer lacked the power necessary to process the high speeds and detailed data that is needed for the online gaming and the dedicated hosting. As the games improved, other factors emerged that couldn’t be possible for home computers to handle. 3D graphics, network data sorting, and game physics couldn’t reach the players connected to the game server.
The servers used the dedicated server application, which was hosted from the home PC. The application was designed to host servers from the gamers PC. Its primary task was to collect and distribute data from all the players who were connected to the server. The information would then be sent to other players using the game server displaying all the available players and images.
With the enormous growth taking place in the online gaming industry, the gamers had to look for permanent solutions to their server problems. There were LAN events taking place, Leagues and even gaming teams were now forming. The teams had players from all parts of the world, so there was a great need for fast and reliable hosting solutions. There was a lot of need for game server hosting solutions that could offer real performance using low ping. The home computers could not provide this performance so the industry adapted. The need was too large because of the size of files that online game servers were required to handle. During those times, only a maximum of 20 players could use the game server.
Currently, the number of people who can join just one online game server has significantly risen with time. Some games can now go up to 1000 players in a single game and 500,000 players on a cloud server! As time goes by, these numbers are expected to go even higher because of the growth in the industry. One game hosting provider we spoke with – Brink Hosting who specialise in Minecraft hosting told us they forecast an expansion of their server centre by five times its original capacity by mid June next year.
The only solution for the problems facing the online gaming industry was getting professional servers. The professional servers were specially made to read data and also transmit vast amounts of the information faster so that the gamers can play without facing any troubles. The game hosting companies decided to buy rack servers, and they co-located them in various data centres all over the world so that they can host online games. In the beginning, the prices for this luxury were very high, but with time, they have dropped significantly. The prices are expected to fall even more as the industry grows.
Online game hosting has come a long way. New and improved servers have been developed, making the online games enjoyable. Whether this new technology like cloud gaming is the future for gaming is still up for debate. But for the end user, it all points to easier and cheaper online gaming, and the players do not have to deal with slow unreliable servers.
The search engine giant has recently launched Customer Match, which is new tool that allows advertisers to upload a batch of email addresses to Google while developing ad campaigns.
This new product targets those that match users on its largest products such as Search, YouTube TrueView, Gmail, and the Google Display Network. This works the same way like Facebook and Twitter products – Custom and Tailored Audiences.
If an online retailer, for example, has an email list of past clients he can upload the emails via Google Customer Match to display relevant ads and provide customers options when they look for similar products being advertised using Google. So when a past customer searches on YouTube for information about a particular product, they can easily find alternatives to the one they are looking for information about.
Before creating a list, you need to have least 1,000 emails. This is quite larger than what Facebook requires for their similar services. The Audiences tab in AdWords is where advertisers can upload email addresses. Google will then search a match with these email addresses using Google log-ins that use the identical email address.
Google Customer Match provides new and more targeted opportunities for advertisers. It is a powerful tool to advertise products and services, reach more target clients and generate sales.
Using the new Google tool can bring back customers who may have purchased in the past but did not become repeat purchasers. It is possible to also exclude existing clients in the email list, especially when there is a specific non-brand keyword that you want to target for select customers. This works in a similar way to remarketing lists for search ads. It is both tied to the Google cookie pool and email list.
Google Customer Match can also be used in cross-selling to existing customers. It helps you expand your products and service offerings by providing your loyal clients a list of other supplementary products that they may also need.
If your existing client are purchasing cosmetics products, he may also be interested in buying fragrance or clothing products that you have available also. Using the tool will simplify the process of introducing your other product lines to them.
Google Customer Match creates look-alike models to help you find more customers with similar needs to your current lists. The new tool is an excellent way to develop a group of customers and search for others having the same needs and wants, characteristics, and browsing and keyword search behaviors, amongst other contextual clues.
The different ways to look for customers and the capacity to have creative bids and ad copy brings a new perspective and opportunities to marketers. The Google Customer Match tool is only a single way of promoting your products and services however. You can optimize other tools and combine these with what Google has to offer to drive more sales and build up your clientele.
Essentially, every brand has its own distinct style, branding and method of promotion. What matters is how the message is being delivered to potential clients. Personalization is a key driver of advertising. Learning how this impacts your products is important so give Google Customer Match a try and see if it can help give your sales a beneficial boost.
Running a web development or marketing agency can be hard. Dealing with clients, their expectations and the development are all tasks that we are expected to master. So when someone tells us about a nifty little tool that can help make one aspect of business a little bit easier, we feel like giving them a hub. In this post we will explore seven tools that will make each aspect of your business just a little bit easier.
If you’ve ever developed a website for a client and not has control of their DNS, you’ll understand why CloudFlare is so brilliant. By pointing your client’s NameServers at CloudFlare, you will have full control over their DNS. Changing the A records over to the new server is as simple as pasting the IP address in the A record field. Not only will CloudFlare help you control the DNS, it will speed up your client’s website by serving cached versions where acceptable. CloudFlare has a paid version, with extra security and speed benefits.
Syncing designs with your developers has never been so easy. Dropbox offers 2gb of storage for free while 1TB is just little over $10 per month. Dropbox allows you to share files with other Dropbox users, or share the link to a folder with a client. The application is available of your desktop, your smart phone and even through a web browser. Files can be synchronised through the internet, or via a Local Area Network (LAN).
If you’ve ever been at home on a Saturday morning and has a call from a client saying “my website is down”, you’ll understand the importance of backups. BackWPUp is a powerful WordPress plugin that gives you several options for backup your complete WordPress installation. Combine this plugin with Dropbox and your downtime will be reduced to almost nothing. You’ll save time and your client will be much happier with their improved uptime.
As the name suggests Codeanywhere lets you write clean code anywhere, straight from your web browser. After signing up for a free account, connect to your server via one of several available options and start writing code through their well-designed text editor. The editor supports more common languages and is extremely easy to use. While live edits to your website aren’t recommended, this easy to use tool will help you cleanup your CSS on the fly and make minor changes in a hurry. Codeanywhere is just one of many cloud editors that offer free trial packs. From experience, this is easiest to use.
If your heart sank when you were first told that the <center> tag is depreciated and should not be used, then this neat snippet of code will help you centre your HTML elements both vertically and horizontally. Absolute Centering in CSS has a series of CSS snippets that will help you get the job done and they even explain how they work.
I know ! YouTube is nothing new, but you probably don’t get as much out of it as you could. YouTube has literally thousands of channels that will train you in almost every aspect of your business. With channels from some of with world’s most famous universities, such as Harvard & Berkley, you can get a world-class education for free. YouTube is an extremely powerful education tool, it’s not just for funny videos of cats.
In late 2015, Google’s Chrome browser will stop supporting Flash graphics. That’s good news for website users who never have to load anoter Flash graphic, but its bad news for those that were using Flash for banner ads. Luckily Google has released a desktop application called Web Designer that will help you make beatufil HTML5 websites and animations thatt are supported by all browsers (maybe not IE). The tool is completely free and easy to get the hand of.
To succeed in establishing and running an online business successfully, you need to have a number of SEO tools to help you make the right decisions and monitor various marketing campaigns. Here are six SEO tools for 2015 recommended by BrisDigital, an SEO company from Brisbane.
This is a Google product that is tailored to help you manage your site as an SEO expert by providing you with real-time information about your website’s indexing, broken links, internal links, and other essential aspects that you can improve on to lack high on various search engines. Sign up for a Google account to benefit from this tool.
This is another incredible asset that you must have in your list of SEO tools if you want to succeed online. It will find you with accurate information on virtually any keyword search that you conduct, country wise search, CPC, competitions and list continues. To edge a notch higher above your competitors, sign up for a Google account, sign up for Adwords then click on Keyword Planner. No prior experience is required, as you just have to type a word on this tool, set specific area or country that you want to get information from to initiate the search.
Feed The Bot is more of an SEO toolbox than a single SEO tool. Although it provides similar info that you can access through some of Google’s tools (pagespeed for example), the creators of FTB have gone to the effort of including some useful posts to help webmasters put the recommendations that the tools provide into practice. As the mobile friendly update creeps up, we would suggest running your site through the mobile search engine optimisation tool to see how it performs.
Backlinks have proven to be very reliable in generating traffic from various authority sites. Ahrefs.com offers credible backlink information such as Gov backlinks report with anchor text, com, and net. You will also be able to know where your backlinks are coming from. This is a premium tool, but you can use it for free with limited feature twice per day.
This is essentially your own version of the Google spider. It allows you to see what your site looks like when it is crawled, making it easy to analyse and audit your site in turn improving your on-site SEO. If you’re running an ecommerce store and feel your on-site search engine optimisation needs some work then using this tool to find any problem areas is far and away the quickest way to do so. The SEO spider reports on a huge amount of data including errors, redirects, external links, protocols, duplicate pages, title tags, meta descriptions, file sizes, Heading tags…the list goes on! You can also export this data to excel for easy sorting- One of the better on-site SEO tools out there in our opinion.
This is one of the well-kept secrets among global online entrepreneurs. To succeed, you need to compete effectively with other businesses offering similar services or products. Alexa will provide you golden, worthy information about your competitors blog’s linking, traffic, and other important aspects that you can use to increase commercial value of your blog.
Google owes 87.5% of its 2014 revenue to its online advertising business and during the fourth quarter of the year, ads accounted for 89.2% of the company’s income.
Although primarily a search engine and technology development company, Google’s good fortune has been undoubtedly supported by the rise of people’s engagement in ads on Google sites. Each year there is around a 25% increase in paid click advertising on Google.
The portion of advertising income that the company shares with its affiliates or Google’s traffic acquisition costs (TAC), were up by 9.4% over the last quarter of 2013 or a total of 3.62 billion US dollars. But this only accounts for 22% of quarterly revenue, while in the last quarter of 2013, Google’s TAC was up 24%.
In the meantime, Google’s other products and services like apps and media sales in the Play Store and Google’s cloud computing services fees have brought in revenues of 1.95 billion US dollars, which increased by 18.6% from the previous year’s final quarter.
Google has heavily invested in building out its data centers for the future of their cloud computing services. In the fourth quarter, it has spent 3.55 billion US dollars on property and equipment in the fourth quarter last year, which was 57.5% more than in the same quarter in 2013. Expenditures for property and equipment were 11 billion US dollars for the whole year. Google also increased its staff by 4% over the third quarter’s figure, with full-time employees reaching 53, 600.
Although Google’s advertising and other businesses have been very successful, their 2014 revenue and income had surprisingly missed their mark amid rising costs. In the last quarter of 2014, they managed to earn a 15.3% increase in sales amounting to 18.10 billion US dollars. Google had earned a total of 66 billion dollars for the entire fiscal year of 2014 which was significantly higher than 2013’s sales by 18.9%.
Quarterly sales for the tech giant has never been this impressive but it was still not enough to appease financial analysts who were expecting to see 18.46 billion US dollars of quarterly revenues. Google said that this supposed “loss” was because of the strengthening of the US dollar. If international exchange rates had remained consistent, its revenues might have been higher.
But there was little to worry about really. If we see it from a profit perspective, Google’s net income for the fourth quarter last year was up by 40.9% from 2013’s final quarter. 2014 has been a great year for Google and 2015 will surely have more surprises in store with new platforms being launched plus the comeback of some technological exploits that have inadvertently failed in the past.
For Google’s future investments, they said that they will continue to find ways for a healthy balance between growth and discipline and the eagerness and determination to settle down when certain limits have been reached in their capacity to absorb what remains manageable.
Google News is one of the most well-known news aggregation sites in service today. When people visit the service, they expect to find topnotch informative articles on the topics of their choice from a wide range of news providers. It is a one-stop shop for individuals looking to understand what is going on that very moment at any place around the globe.
As a web content producer, having material placed on this site is paramount to hitting the quality jackpot. Only articles that meet the highest standards of unique content, informative material, and quality site hosting will make it. Here are three ways to get your well-written, edited, and sourced content onto Google News.
A distribution site will shop your content to different Google News publishers, like an agent would a manuscript between the big five publishers. This is a good way to get started, though if done constantly can easily ratchet up a large bill. Remember – the point of having a high natural rank is to minimize the need for paid advertising. Paying someone to create that rank defeats the purpose.
Some smaller distributors do not charge; instead they insert small ads into the dispatches and use that for revenue. For very small sites just starting out, this may be the most economical way to get started. If you have the budget, it is a good idea to avoid this. Otherwise, you are allowing your message to be confused with that of other sites.
Google News Publishers can range from traditional news sites like BBC to smaller sites that focus on certain industries. The important thing is to create content that their readers will want to read, and to convince their editors and site managers to host it. As a general practice, it is a good idea to be doing this regardless of your goals. Being hosted on multiple high-quality sites, with links back to your site, will improve your ranking in Google’s search engine results.
Since the piece will ultimately be commercial, it is not uncommon for site managers to require a fee in order to consider hosting the article. Considering that this is designed to help boost your site’s ranking, this is a small price to pay.
Industry-specific news sites are becoming more popular, as many communities on the Internet become more specialized to better attract certain demographics. Out of the three major ways to appear on Google News, this is the most time-consuming and costly, but in the end the potential reward is vastly greater than with the previous two options.
By creating and advertising a news site, with links back to your primary site, you are inviting writers from other companies and services to provide you with content. If handled well, this can create a large swell of interest in the sites owned by you or your clients, helping to organically grow search engine results.
After a time, it will be possible to charge writers for the privilege, and use advertising on the site, to offset the initial expenses and provide an additional revenue stream. If you go this route, it is vital for the site that is meant to be boosted to provide content as well. Just make a point to not be overly promotional, and have a wide range of sites contribute content.
Having an article appear on Google News is an excellent way to prove your skills as a web content producer. Create exceptional content and work with the best sites, and see traffic on your own site grow in tandem.
The launch of Google Glass was a spectacle to developers and the public alike, with the launch of the Explorer Edition in 2013. This edition was primarily a limited, early edition for experts who want to explore Glass and give their own feedback and suggestions to Google. In 2014, news has been circulating about the Google Glass consumer version set to launch, supposedly, in 2015. The latest updates however have confirmed that Glass has come to an abrupt halt in production – reasons being – to give more focus to what’s coming next.
The Google Glass team led by Ivy Ross is now working with former Apple executive now Nest CEO, Tony Fadell after their exit from the Google X Labs. Nest is now a property of Google though this does not make Glass a part of Nest. Glass has become its own entity, a standalone project, and this change will hopefully churn more realistic developments from their often lofty and idealistic concepts.
Glass Explorer Edition will no longer be produced, yet Google still stands firm in their commitment to eventually release the much-anticipated version for consumers. Discontinuing production and shutting down the Explorer program does not mean the end for this breakthrough technology. Google still intends to continue working on future versions of their very first wearable technology, releasing it when it’s completely ready for everyone’s eyes.
At first glance, the sudden suspension of the Explorer program may seem to be a huge letdown for Google and the Glass team, but the company stated that their goal was mainly to accumulate feedback for the forthcoming versions of the Glass. Having enough feedback from how people used the technology; and somehow getting an idea of the public’s reaction, both good and bad, especially its general effect on society; will enable them to focus more on developing better versions of the product to sell to consumers.
More than just fulfilling your sci-fi fantasies and taking a look on augmented reality first-hand, one of the goals of Google Glass is for people to focus more on the world and people around them – to live in the moment and to see with hands free – instead of looking down on our hand-held gadgets all the time. Imagine taking pictures and videos without the extra effort of holding your phone or camera and looking at the screen. Instead, you record your personal live view of the situation or surroundings.
Though these features of the Glass have been looked upon with contempt, especially in public places like bars where they have been banned. An etiquette guide for glass wearers has been released by Google early last year around the same time when Google had opened the Explorer Edition to everyone in the US and eventually the UK for a hefty price of $1500 (£1,000, about AU$1,589). They were last available on the market as of January 19th, 2015. As of today, Google hasn’t announced a new release date for the consumer version or any new software and hardware developments.
AdWords is Google’s program for advertising in the Google Search Engine and other partner web pages. It is there to assist you in marketing your products and services and help you reach potential clients for further expansion and development of your business. You can customize your ads and choose where and when it appears, work on a budget that’s suitable for you, and gauge your ad’s impact on your audience. Also, a minimum amount is not required for your ad, so you can pause or discontinue the ad’s presence anytime you want.
Keywords will help you reach people as they browse the internet for words or phrases related to your product or business offering. Google AdWords makes use of a “pay-per-click” (PPC) system which means that you only pay for your ad when someone clicks on it from a web search on the Google Search Engine or any affiliated sites. Your ads will be displayed to people who are already looking for a specific kind of product or service, and when they type a keyword included in your ad, it will most likely appear on their search results. You can also choose specific towns, areas or neighbourhoods to narrow down your audience for more accurate results. For example, you have a pet shop in Sydney. You can set your ad to appear in that location for anyone who searches for a “pet shop near Sydney,” so they can automatically connect to your store.
The ads are composed of a title line, two brief descriptive lines, and a link to your web page or any URL you’ll provide for more information on your business. You will be the one who will dictate where you want your ad to appear in and at what position on the search results page through the amount you bid.
Research tells us that almost 90% of web users do not go past the first page of search engine results. So that means you will have more visitors on your website when your ad appears on top of the search results page, as web users normally scan only the contents of the first page.
You will also be able to view a report on the status or progress of you ad. You can see the number of customers connecting to your business from your ad and learn about their demographics and more. To edit and improve your ad, you can use AdWords tools. This status report will help you determine the strengths of your campaign and build on it from there.
Yes, using AdWords requires time and money, but Google’s immensely successful pay-per-click (PPC) advertising system can work for almost any kind of business, and thousands of business owners can attest to that. You don’t need millions of visitors to your site if you can already target the web visitors who really want or need your product or service. Segmented and focussed advertising to the right customers is how and why Google AdWords work, and they can help your business too.
If you want more information on how AdWords PPC can work for you, speak with the team at Ads on Google for some free advice and guidance on how to best segment your market and make your advertising as effective as possible. They also offer AdWords Management services if you think setting up and managing you own Google account might be a bit over your head.
Valve has just added a new feature to their Steam Stats page, showing the data rates for various ISPs around the world.
While it may not come as a surprise to many, Australia isn’t ranking so well in comparison to the rest of the world. For a country that ranks at the top end in GDP per capita, literacy rates, and standard of living; thanks to the shambled NBN, our internet speeds are comparatively lagging.
Over the last 7 days the Australian average download speed was 6.6 Mbps. This is a far cry from the average in the USA of 16.7 Mbps, and even further from the incredible average speeds in Japan and Korea which sit at a phenomenal 33.5 and 49.8 Mbps respectively.
Even New Zealanders get to laugh at our appalling speeds with their average of 9.4 Mbps.
Australian ISP TransACT had the highest average download rate amongst the nations Steam users, followed by Optus at 8.1 Mbps and Telstra at 7.1 Mbps.
Bringing the Australian average down we have the slowest ISP M2 delivering a measly 4.3 Mbps for their customers, closely followed by our wooden spoon runners-up Primus Telecommunication with 4.7 Mbps and equal third last going to TPG Telecom and iiNet at a paltry 5.1 Mbps.
Here is a full list of Australia ISP’s and their respective average download rates:
|Network||Average Download Rate|
|TPG Telecom||5.1 Mbps|
|INTERNETPRIMUS-AS-AP Primus Telecommunications,AU||4.7 Mbps|
|EXETEL-AS-AP Exetel Pty Ltd,AU||5.3 Mbps|
|AAPT AAPT Limited,AU||6.1 Mbps|
|TRANSACT-SDN-AS TransACT Capital Communications Pty Limited,AU||9 Mbps|
If you’ve ever been sitting around wondering why your downloads are taking so long, this is why. If you would like to see the Steam Statistics for yourself, you can check out Australia and every other country’s stats here. Just remember to click on Average Download Rate under the map, or you’ll be looking at Total Bytes downloaded.