Category Archive: Google

Google customer match

Google’s Customer Match has Arrived!

The search engine giant has recently launched Customer Match, which is new tool that allows advertisers to upload a batch of email addresses to Google while developing ad campaigns.

This new product targets those that match users on its largest products such as Search, YouTube TrueView, Gmail, and the Google Display Network. This works the same way like Facebook and Twitter products – Custom and Tailored Audiences.

If an online retailer, for example, has an email list of past clients he can upload the emails via Google Customer Match to display relevant ads and provide customers options when they look for similar products being advertised using Google. So when a past customer searches on YouTube for information about a particular product, they can easily find alternatives to the one they are looking for information about.

Getting Started

Before creating a list, you need to have least 1,000 emails. This is quite larger than what Facebook requires for their similar services. The Audiences tab in AdWords is where advertisers can upload email addresses. Google will then search a match with these email addresses using Google log-ins that use the identical email address.

Benefits

Google Customer Match provides new and more targeted opportunities for advertisers. It is a powerful tool to advertise products and services, reach more target clients and generate sales.

Using the new Google tool can bring back customers who may have purchased in the past but did not become repeat purchasers. It is possible to also exclude existing clients in the email list, especially when there is a specific non-brand keyword that you want to target for select customers. This works in a similar way to remarketing lists for search ads. It is both tied to the Google cookie pool and email list.

Google Customer Match can also be used in cross-selling to existing customers. It helps you expand your products and service offerings by providing your loyal clients a list of other supplementary products that they may also need.

If your existing client are purchasing cosmetics products, he may also be interested in buying fragrance or clothing products that you have available also. Using the tool will simplify the process of introducing your other product lines to them.

Google Customer Match creates look-alike models to help you find more customers with similar needs to your current lists. The new tool is an excellent way to develop a group of customers and search for others having the same needs and wants, characteristics, and browsing and keyword search behaviors, amongst other contextual clues.

The different ways to look for customers and the capacity to have creative bids and ad copy brings a new perspective and opportunities to marketers. The Google Customer Match tool is only a single way of promoting your products and services however. You can optimize other tools and combine these with what Google has to offer to drive more sales and build up your clientele.

Essentially, every brand has its own distinct style, branding and method of promotion. What matters is how the message is being delivered to potential clients. Personalization is a key driver of advertising. Learning how this impacts your products is important so give Google Customer Match a try and see if it can help give your sales a beneficial boost.

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Stefan

The Google Ad-vantage

Google owes 87.5% of its 2014 revenue to its online advertising business and during the fourth quarter of the year, ads accounted for 89.2% of the company’s income.

Although primarily a search engine and technology development company, Google’s good fortune has been undoubtedly supported by the rise of people’s engagement in ads on Google sites. Each year there is around a 25% increase in paid click advertising on Google.

The portion of advertising income that the company shares with its affiliates or Google’s traffic acquisition costs (TAC), were up by 9.4% over the last quarter of 2013 or a total of 3.62 billion US dollars. But this only accounts for 22% of quarterly revenue, while in the last quarter of 2013, Google’s TAC was up 24%.

In the meantime, Google’s other products and services like apps and media sales in the Play Store and Google’s cloud computing services fees have brought in revenues of 1.95 billion US dollars, which increased by 18.6% from the previous year’s final quarter.

adwordsGoogle has heavily invested in building out its data centers for the future of their cloud computing services. In the fourth quarter, it has spent 3.55 billion US dollars on property and equipment in the fourth quarter last year, which was 57.5% more than in the same quarter in 2013. Expenditures for property and equipment were 11 billion US dollars for the whole year. Google also increased its staff by 4% over the third quarter’s figure, with full-time employees reaching 53, 600.

Although Google’s advertising and other businesses have been very successful, their 2014 revenue and income had surprisingly missed their mark amid rising costs. In the last quarter of 2014, they managed to earn a 15.3% increase in sales amounting to 18.10 billion US dollars. Google had earned a total of 66 billion dollars for the entire fiscal year of 2014 which was significantly higher than 2013’s sales by 18.9%.

Quarterly sales for the tech giant has never been this impressive but it was still not enough to appease financial analysts who were expecting to see 18.46 billion US dollars of quarterly revenues. Google said that this supposed “loss” was because of the strengthening of the US dollar. If international exchange rates had remained consistent, its revenues might have been higher.

But there was little to worry about really. If we see it from a profit perspective, Google’s net income for the fourth quarter last year was up by 40.9% from 2013’s final quarter. 2014 has been a great year for Google and 2015 will surely have more surprises in store with new platforms being launched plus the comeback of some technological exploits that have inadvertently failed in the past.

For Google’s future investments, they said that they will continue to find ways for a healthy balance between growth and discipline and the eagerness and determination to settle down when certain limits have been reached in their capacity to absorb what remains manageable.

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Stefan
googlenews

How to Get Your Story on Google News

Google News is one of the most well-known news aggregation sites in service today. When people visit the service, they expect to find topnotch informative articles on the topics of their choice from a wide range of news providers. It is a one-stop shop for individuals looking to understand what is going on that very moment at any place around the globe.

As a web content producer, having material placed on this site is paramount to hitting the quality jackpot. Only articles that meet the highest standards of unique content, informative material, and quality site hosting will make it. Here are three ways to get your well-written, edited, and sourced content onto Google News.

Pay a Distributor

A distribution site will shop your content to different Google News publishers, like an agent would a manuscript between the big five publishers. This is a good way to get started, though if done constantly can easily ratchet up a large bill. Remember – the point of having a high natural rank is to minimize the need for paid advertising. Paying someone to create that rank defeats the purpose.

Some smaller distributors do not charge; instead they insert small ads into the dispatches and use that for revenue. For very small sites just starting out, this may be the most economical way to get started. If you have the budget, it is a good idea to avoid this. Otherwise, you are allowing your message to be confused with that of other sites.

Approach a Google News Publisher Directly

Google News Publishers can range from traditional news sites like BBC to smaller sites that focus on certain industries. The important thing is to create content that their readers will want to read, and to convince their editors and site managers to host it. As a general practice, it is a good idea to be doing this regardless of your goals. Being hosted on multiple high-quality sites, with links back to your site, will improve your ranking in Google’s search engine results.

Since the piece will ultimately be commercial, it is not uncommon for site managers to require a fee in order to consider hosting the article. Considering that this is designed to help boost your site’s ranking, this is a small price to pay.

Create Your Own News Site

Industry-specific news sites are becoming more popular, as many communities on the Internet become more specialized to better attract certain demographics. Out of the three major ways to appear on Google News, this is the most time-consuming and costly, but in the end the potential reward is vastly greater than with the previous two options.

By creating and advertising a news site, with links back to your primary site, you are inviting writers from other companies and services to provide you with content. If handled well, this can create a large swell of interest in the sites owned by you or your clients, helping to organically grow search engine results.

After a time, it will be possible to charge writers for the privilege, and use advertising on the site, to offset the initial expenses and provide an additional revenue stream. If you go this route, it is vital for the site that is meant to be boosted to provide content as well. Just make a point to not be overly promotional, and have a wide range of sites contribute content.

Conclusion

Having an article appear on Google News is an excellent way to prove your skills as a web content producer. Create exceptional content and work with the best sites, and see traffic on your own site grow in tandem.

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Stefan
Schematics of Google Glass

Google take their Glasses off (for now)

The launch of Google Glass was a spectacle to developers and the public alike, with the launch of the Explorer Edition in 2013. This edition was primarily a limited, early edition for experts who want to explore Glass and give their own feedback and suggestions to Google. In 2014, news has been circulating about the Google Glass consumer version set to launch, supposedly, in 2015. The latest updates however have confirmed that Glass has come to an abrupt halt in production – reasons being – to give more focus to what’s coming next.

The Google Glass team led by Ivy Ross is now working with former Apple executive now Nest CEO, Tony Fadell after their exit from the Google X Labs. Nest is now a property of Google though this does not make Glass a part of Nest. Glass has become its own entity, a standalone project, and this change will hopefully churn more realistic developments from their often lofty and idealistic concepts.

Glass Explorer Edition will no longer be produced, yet Google still stands firm in their commitment to eventually release the much-anticipated version for consumers. Discontinuing production and shutting down the Explorer program does not mean the end for this breakthrough technology. Google still intends to continue working on future versions of their very first wearable technology, releasing it when it’s completely ready for everyone’s eyes.

glassAt first glance, the sudden suspension of the Explorer program may seem to be a huge letdown for Google and the Glass team, but the company stated that their goal was mainly to accumulate feedback for the forthcoming versions of the Glass. Having enough feedback from how people used the technology; and somehow getting an idea of the public’s reaction, both good and bad, especially its general effect on society; will enable them to focus more on developing better versions of the product to sell to consumers.

More than just fulfilling your sci-fi fantasies and taking a look on augmented reality first-hand, one of the goals of Google Glass is for people to focus more on the world and people around them – to live in the moment and to see with hands free – instead of looking down on our hand-held gadgets all the time. Imagine taking pictures and videos without the extra effort of holding your phone or camera and looking at the screen. Instead, you record your personal live view of the situation or surroundings.

Though these features of the Glass have been looked upon with contempt, especially in public places like bars where they have been banned. An etiquette guide for glass wearers has been released by Google early last year around the same time when Google had opened the Explorer Edition to everyone in the US and eventually the UK for a hefty price of $1500 (£1,000, about AU$1,589). They were last available on the market as of January 19th, 2015. As of today, Google hasn’t announced a new release date for the consumer version or any new software and hardware developments.

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Stefan