Category Archive: Search Engines

analytics for SEO

6 Important 2015 SEO Tools That You Need To Succeed Online

To succeed in establishing and running an online business successfully, you need to have a number of SEO tools to help you make the right decisions and monitor various marketing campaigns. Here are six SEO tools for 2015 recommended by BrisDigital, an SEO company from Brisbane.

Google Webmaster Tools

This is a Google product that is tailored to help you manage your site as an SEO expert by providing you with real-time information about your website’s indexing, broken links, internal links, and other essential aspects that you can improve on to lack high on various search engines. Sign up for a Google account to benefit from this tool.

Google Keyword Planner

This is another incredible asset that you must have in your list of SEO tools if you want to succeed online. It will find you with accurate information on virtually any keyword search that you conduct, country wise search, CPC, competitions and list continues. To edge a notch higher above your competitors, sign up for a Google account, sign up for Adwords then click on Keyword Planner. No prior experience is required, as you just have to type a word on this tool, set specific area or country that you want to get information from to initiate the search.

feed the bot SEO GuidesFeed the Bot

Feed The Bot is more of an SEO toolbox than a single SEO tool. Although it provides similar info that you can access through some of Google’s tools (pagespeed for example), the creators of FTB have gone to the effort of including some useful posts to help webmasters put the recommendations that the tools provide into practice. As the mobile friendly update creeps up, we would suggest running your site through the mobile search engine optimisation tool to see how it performs.

Ahrefs.com

Backlinks have proven to be very reliable in generating traffic from various authority sites. Ahrefs.com offers credible backlink information such as Gov backlinks report with anchor text, com, and net. You will also be able to know where your backlinks are coming from. This is a premium tool, but you can use it for free with limited feature twice per day.

Screaming Frog SEO Spider

This is essentially your own version of the Google spider. It allows you to see what your site looks like when it is crawled, making it easy to analyse and audit your site in turn improving your on-site SEO. If you’re running an ecommerce store and feel your on-site search engine optimisation needs some work then using this tool to find any problem areas is far and away the quickest way to do so. The SEO spider reports on a huge amount of data including errors, redirects, external links, protocols, duplicate pages, title tags, meta descriptions, file sizes, Heading tags…the list goes on! You can also export this data to excel for easy sorting- One of the better on-site SEO tools out there in our opinion.

Alexa

This is one of the well-kept secrets among global online entrepreneurs. To succeed, you need to compete effectively with other businesses offering similar services or products. Alexa will provide you golden, worthy information about your competitors blog’s linking, traffic, and other important aspects that you can use to increase commercial value of your blog.

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Stefan

Google Maintain their Stranglehold over the Australian Search Engine Market in 2014

Australian search engine statistics indicate a slight rise in market share for the world’s most popular search engine in 2014.

Global numbers for Google on desktop computers fell around 10% from the previous year, while only improving 4% on mobiles and tablets due to an increase in the popularity of Android devices.

searchenginestats

Global search engine statistics for 2014 courtesy of www.netmarketshare.com

Baidu, Bing and Yahoo were left in the wake of Google’s dominance battling it our for the runner-up prize with 18%, 7% and 6% of global traffic respectively. While these numbers may seem miniscule in comparison to Google’s 67%, should the trend continue we may see Google’s fall from grace over the next few years.

Things have not been going well at the tech-giant over the last year, and in December Google’s stock hit a 52-week low. A recent switch from Google to Yahoo as the default search engine for Mozilla Firefox users has caused a noticeable decline in traffic for the company. The December change was reported as one of the reasons for the stock’s recent decline. The move saw Google’s dominance of the US market drop around 4% to it’s lowest since at least 2008. At the same time Yahoo traffic jumped 3%, to a total share of over 10%.

Other problems including a reduction in the growth rate of search advertising, and increase in consumers using Amazon rather than Google, and problems in Russia and the rest of Europe have some people predicting a tragic 2015 for the company.

The picture is very different down here in Google-infatuated Australia, however.

Google’s monopoly over the desktop search engine market down-under was increased slightly with market share pushing ever so slightly higher to over 95% for the year. Bing placed second with around 3.5% of the market with all other search engines not even really worth mentioning.

mobilemarketshare

Australian search engine use on mobile devices according to www.clicky.com

The picture for Aussie search engine users on mobiles and tablet devices was similar, with Google in control of even more market share, spurred on by the recent boom in the popularity of Android devices. Control of the market moved up above 98% mid-year, with overbearing loyalty to the firm almost pushing them above 99% at times.

While many experts are forecasting a tough year ahead for Google, their Australian data and market strength remains impressive. While globally their market share has declines from 2013, they remain a powerhouse of the digital realm and you can rest assured they won’t go without a fight.

2015 will be a telling year for the tech-giant. Perhaps they can regain their market share and push their global dominance into the next decade, or perhaps the boys from Stanford and their digital behemoth have already peaked, and once again Australia just missed the memo.

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Stefan