Google AdWords: Targeted Advertising that Works

So what is Google AdWords?

AdWords is Google’s program for advertising in the Google Search Engine and other partner web pages. It is there to assist you in marketing your products and services and help you reach potential clients for further expansion and development of your business. You can customize your ads and choose where and when it appears, work on a budget that’s suitable for you, and gauge your ad’s impact on your audience. Also, a minimum amount is not required for your ad, so you can pause or discontinue the ad’s presence anytime you want.

How does AdWords PPC work?

Keywords will help you reach people as they browse the internet for words or phrases related to your product or business offering. Google AdWords makes use of a “pay-per-click” (PPC) system which means that you only pay for your ad when someone clicks on it from a web search on the Google Search Engine or any affiliated sites. Your ads will be displayed to people who are already looking for a specific kind of product or service, and when they type a keyword included in your ad, it will most likely appear on their search results. You can also choose specific towns, areas or neighbourhoods to narrow down your audience for more accurate results. For example, you have a pet shop in Sydney. You can set your ad to appear in that location for anyone who searches for a “pet shop near Sydney,” so they can automatically connect to your store.

An AdWords listing for Dentists Sydney

The ads are composed of a title line, two brief descriptive lines, and a link to your web page or any URL you’ll provide for more information on your business. You will be the one who will dictate where you want your ad to appear in and at what position on the search results page through the amount you bid.

Research tells us that almost 90% of web users do not go past the first page of search engine results. So that means you will have more visitors on your website when your ad appears on top of the search results page, as web users normally scan only the contents of the first page.

You will also be able to view a report on the status or progress of you ad. You can see the number of customers connecting to your business from your ad and learn about their demographics and more. To edit and improve your ad, you can use AdWords tools. This status report will help you determine the strengths of your campaign and build on it from there.

Yes, using AdWords requires time and money, but Google’s immensely successful pay-per-click (PPC) advertising system can work for almost any kind of business, and thousands of business owners can attest to that. You don’t need millions of visitors to your site if you can already target the web visitors who really want or need your product or service. Segmented and focussed advertising to the right customers is how and why Google AdWords work, and they can help your business too.

If you want more information on how AdWords PPC can work for you, speak with the team at Ads on Google for some free advice and guidance on how to best segment your market and make your advertising as effective as possible. They also offer AdWords Management services if you think setting up and managing you own Google account might be a bit over your head.