Google Maintain their Stranglehold over the Australian Search Engine Market in 2014

Australian search engine statistics indicate a slight rise in market share for the world’s most popular search engine in 2014.

Global numbers for Google on desktop computers fell around 10% from the previous year, while only improving 4% on mobiles and tablets due to an increase in the popularity of Android devices.


Global search engine statistics for 2014 courtesy of

Baidu, Bing and Yahoo were left in the wake of Google’s dominance battling it our for the runner-up prize with 18%, 7% and 6% of global traffic respectively. While these numbers may seem miniscule in comparison to Google’s 67%, should the trend continue we may see Google’s fall from grace over the next few years.

Things have not been going well at the tech-giant over the last year, and in December Google’s stock hit a 52-week low. A recent switch from Google to Yahoo as the default search engine for Mozilla Firefox users has caused a noticeable decline in traffic for the company. The December change was reported as one of the reasons for the stock’s recent decline. The move saw Google’s dominance of the US market drop around 4% to it’s lowest since at least 2008. At the same time Yahoo traffic jumped 3%, to a total share of over 10%.

Other problems including a reduction in the growth rate of search advertising, and increase in consumers using Amazon rather than Google, and problems in Russia and the rest of Europe have some people predicting a tragic 2015 for the company.

The picture is very different down here in Google-infatuated Australia, however.

Google’s monopoly over the desktop search engine market down-under was increased slightly with market share pushing ever so slightly higher to over 95% for the year. Bing placed second with around 3.5% of the market with all other search engines not even really worth mentioning.


Australian search engine use on mobile devices according to

The picture for Aussie search engine users on mobiles and tablet devices was similar, with Google in control of even more market share, spurred on by the recent boom in the popularity of Android devices. Control of the market moved up above 98% mid-year, with overbearing loyalty to the firm almost pushing them above 99% at times.

While many experts are forecasting a tough year ahead for Google, their Australian data and market strength remains impressive. While globally their market share has declines from 2013, they remain a powerhouse of the digital realm and you can rest assured they won’t go without a fight.

2015 will be a telling year for the tech-giant. Perhaps they can regain their market share and push their global dominance into the next decade, or perhaps the boys from Stanford and their digital behemoth have already peaked, and once again Australia just missed the memo.